Guldägget · Eurobest

COPYWRITER &
CREATIVE DIRECTOR,
STOCKHOLM

THE IDEA DOES THE WORK.
THE WORDS DELIVER IT.

Concepts, tone of voice and editorial
for brands that want to sound like themselves.

Tone of Voice

Brand voice · Messaging · Transcreation

EDITORIAL & CONTENT

Strategy · Articles · SEO/GEO

Concept & naming

Creative platforms · Campaigns · Launches

STORYTELLING & FILM

Brand narratives · Scripts · Magazines

Selected clients & work

AARKE

NK

H&M

Gina Tricot

Make up store

Estelle & thild

Lyko

ACO

SYNOPTIK

E.ON

what i do

naming

copywriting

editorial & Content

Creative direction

Messaging platforms

brand strategy

content strategy

ux writing

email & crm

social media

seo

Digital marketing

Dozens of open books scattered and overlapping, pages fanned out in soft natural light.
Dozens of open books scattered and overlapping, pages fanned out in soft natural light.

WORDS WITH A JOB TO DO.

Good copy has to do two things at once: sound like the brand, and move the business. Swedish or international, B2B or B2C, the standard is the same.

sharper copy.
stronger brands.

Tired of generic copy that sounds just like your competitors’, and neither converts nor sets your brand apart? Let’s talk.

Follow along on LinkedIn

Follow along on LinkedIn

Let’s talk

Marketing director or in-house lead?

Don’t be a stranger. Coffee is always a good idea.